Promoting Your Carpet Cleaning Business
Becoming part of the professional cleaning industry is so easy that you’ll probably have a hard time deciding what nice you want to fill. One of the harder cleaning services (but one of the most sought-after) is the carpet cleaning business. Ever wonder who kept the carpets at your old office soft and clean or why your Aunt May’s house carpets always smelled like lemon? It could very well be a discreet professional carpet cleaning business.
Like most business, the secret lies not with promotion, but the way you promote your product. In fact, if you have a great product and offer a great service, your promotion is just icing on the cleaning service cake. Remember, you can easily promote your carpet cleaning business with very little money—and the way that you like. No board of directors here to keep you from making tough decisions or from experimenting with what you like.
Promoting a business is simply letting people know that a) you’re available and b) you’re the best bet to hire. How do you do this? Figure out what makes your carpet cleaning business different from the rest. It could be the speed of your cleaning—or that you can get any stain out. Are you a 24-hour service? Whatever you decide, this will help you promote your business so that you can get all those customers and start bringing in the cash.
Remember, promoting is only a small part of marketing your business but it’s a crucial one. You want people to know that you’re around. How do you make them remember YOU? Easy. Be everywhere. Bring out flyers. Give them to everybody—you never know who lives in a home with wall –to-wall carpeting. Make your flyers do all the talking. Words like affordable, safe, fast, easy always catch people’s eye. Make your key words bigger than the others. This is because most people glance only at flyers before throwing them away.
Here are other promotional tactics:
1) Hang a sign on your car as a moving ad. Print out a big poster.
2) Open a free web site or blog that offer your carpet cleaning services and contact number. Remember to note your area and vicinity. This is great because it won’t cost you a thing. You can get that paid domain later, when you’re making money.
3) Put your URL on your flyers, brochures and other marketing materials.
4) Talk to people. Tell them you have a new business and would like to give them a great deal.
5) Offer opening day or opening mouth discounts and promotions. This is a great way to attract customers that may eventually become regulars.
Even if your carpet cleaning business is standing on its two feet, it can never hurt to offer long term customers or new customers promotions and discounts. This guarantees that they will stick around and keep your services for many years to come. These simple marketing tactics are sure to net you new clients, find you your regulars and make your business the success it’s supposed to be!
